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Is Inside Sales An Art Or Science?
For a lot of marketers, defining whether inside sales is an art or science can be a very contentious topic. A good number of them would say that generating sales leads is an art, where only those who...
View ArticleThe Importance of Visual Presentations In B2B Marketing
The mainstream business format has always been plain and simple, or formal to be specific. There is nothing really artful about business, everything has to be lucid. However, we cannot deny the fact...
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How To Make Telecommuting Work In Generating Sales Leads
After that announcement of Yahoo! CEO Marissa Mayer, telling all its employees that telecommuting is no longer allowed in the company, there has been a flurry of discussion about its merits and...
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How To Find And Choose The Best B2B Lead Generation Company
A lot of businesses are struggling these days and not because of stiff competition. Whether they like it or not, there will always be other companies that will also jump into their bandwagon and then...
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What Do Your B2B Lead Generation Prospects Want To Hear?
The secret to an effective B2B lead generation campaign lies in your ability to give your prospective B2B leads what they want to hear. You know that it can be hard to keep their attention focused on...
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Dealing With Angry Telemarketing Prospects
When prospecting for potential B2B leads, looking over your old calling lists can be a good way to start your work. I mean, you already have a relationship with the people on the list, right? So why...
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Improving Life, Even When Bogged With Lead Generation
Are you aware thatB2B lead generationis one of the most stressful jobs that a marketer could ever experience? This is a reality that many will have to deal with. Otherwise, they will not be able to do...
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Problem-Solving Strategies In Effective Lead Generation
Customer complaints will always be part of your business campaign, and it is up to marketers like you to deal with them and keep them from getting out of hand. Otherwise, you might have some...
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No Tech Skills? That Is No Problem With Lead Generation
The thing about B2B lead generation , especially if you are targeting the IT industry, is that most marketers and entrepreneurs find it hard to actually interact with B2B leads prospects that are found...
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What To Do With A “No” During B2B Lead Generation
We have to admit that facing rejections, directly or indirectly, can be troublesome for any B2B lead generation campaign. With the way the business world moves these days, knowing how to compel...
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How To Prioritize B2B Lead Generation Tasks
As a business owner or manager, it is understandable if you want to generate the most number of IT sales leads for your company. The IT industry, while profitable, is also the most competitive. A lot...
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5 Questions every B2B Lead Generation Company must mull over
The luxury that a marketer may have if he’s in the Business-to-Consumer (B2C) industry is that he can just pour in the right ingredients into the mix and the product will practically cook itself. That...
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Who Is Better At B2B Lead Generation? An Expert Or A Consultant?
You know that marketing is no easy job. Customer trends and tastes change all the time. And it is up to you to make sure that your B2B lead generation campaign becomes successful. Now, as a marketer,...
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Leadership Traits That Inspire Loyalty In Your B2B Telemarketing Team
Loyalty– the one quality that many business owners and managers want to develop in their employees. This is also the quality that compels marketers to stick to their bosses through difficult times,...
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The 7 Deadly Sins of B2B Lead Generation
There are only two kinds of things that can bring any business endeavor to its demise: unfortunate circumstances and human errors. Obviously, the former is something that’s out of anyone’s control. It...
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Possible reasons why your Lead Generation numbers are not going up
There will always be times when your marketing efforts don’t produce the numbers you've expected. And in those times, it might be hard to shift focus away from failure and instead look at the reasons...
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5 Indications of an Ineffective B2B Email Newsletter
Given the success of email marketing in B2B lead generation and its consistent presence in most businesses’ marketing campaigns, it’s hard to imagine that email newsletters would fail. But it does...
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Building Relationships To Help In B2B Lead Generation
Marketing and B2B lead generation evolve over time, and this observation could not have been truer than today. In the past, we look for B2B leads for the sake of making a sale. Yes, that is true at...
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Five Myths Of B2B Lead Generation Campaigns
When promoting your business, you probably have tried out a variety of marketing tactics and strategies that you think will bring you the B2B leads that you need. Lucky for you if you succeed, but it...
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Handle B2B Software Telemarketing Rejections In Six Ways
Rejections from your sales leads prospects can be a big blow to your B2B telemarketing efforts, but you have to admit that this is the reality that many software companies have to face every day. Yes,...
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